News Archive 2009-2018

‘Shrink It or Pink It’: Bowdoin’s Scanlon Talks ‘For Her’ Marketing in ‘Washington Post’ Archives

Jennifer Scanlon

Jennifer Scanlon

Jennifer Scanlon, professor of gender and women’s studies and interim dean for academic affairs, was tapped by The Washington Post for her insight on the history of marketing’s attempts to make products attractive to women.

An article that recalls an old mantra “shrink it and pink it” also points to contemporary examples that include High Heel Brewing’s “Slingback” ale and Bic’s “pink and purple pens ‘for her.'”

Read the Washington Post article.