The World Didn’t End. Now What? (Slate)

What happens to doomsday religious groups when the world doesn’t end? The seminal 1956 psychological study on the subject, When Prophecy Fails, determined that recruitment efforts doubled despite the “brutal contradiction,” of the group’s beliefs. However subsequent studies have disproved those redoubling efforts and show a much more complex story.

Only predictions that come true are from God, you see, while failed prophecies are just down to human slip-ups.

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