Last But Not Least: ‘People With End-of-Alphabet Surnames Spend More Rashly.’ (Time)

February 4, 2011 by Doug Cook

In what researchers have dubbed “the last-name effect,” people who’ve spent their lives relegated to the end of America’s alphabetically ordered lines are more apt to jump on a deal for fear supplies won’t last, according to their study.

One thought on “Last But Not Least: ‘People With End-of-Alphabet Surnames Spend More Rashly.’ (Time)”

Peter E. Zelz '80 February 4, 2011 at 11:50 pm

Stuff and nonsense.

Peter E. Zelz ’80

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