Jeremy Litchfield ’99 Sees Red, Goes Green

On a humid training run in 2007, marathoner Jeremy Litchfield ’99 was left covered in red dye and wondering what sort of environmentally harmful chemicals were leaching into his body from a shoddy running shirt. “I just thought, this is it,” Litchfield says. In response, he founded his own performance apparel company, Atayne, with a commitment to “never make a red shirt.”

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